Digital Campaign Manager - Norfolk

Location: Norfolk, VA - Smart Reach Digital
Department: Digital/Marketing

Description

This is the ideal role for a high caliber marketing professional with significant success in campaign management and fulfillment who is looking to join a growing digital business. As a Campaign Manager, you will be responsible for managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, mail, SMS and web. Responsibilities include optimizing marketing campaigns across multiple products and systems, p rocessing digital sales orders, uploading creative, and monitoring programs to make sure campaigns are running properly.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

 

  • Account Management: work directly with sales and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.
  • Project Management: ability to track on timelines and due dates for deliverables, reviews and approval for campaign launches.
  • Understand, customize and optimize the entire campaign management process, to include new campaign requirements, development test, production execution and quality control
  • Verify Account Executive Paperwork:  Double check all orders have been coded correctly various billing and fulfillment systems.  Make any necessary changes or fixes to the orders then ready them for approval. 
  • Continuity with Visual & Audio Production:  ensure all online ads are being worked on and deadlines are met so the client schedule can run on time
  • Maintain working knowledge of digital inventory:  Understand the current and projected sellout levels of the four ETM sites
  • Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights.  Adjust priority levels as appropriate.  Alert Digital DOS of any anticipated problems.
  • Campaign Reports:  At month end and/or campaign end, run affidavits of performance for digital campaigns and give to Account Executives for delivery to clients.  Affidavits will now also be given to the business office.
  • Client communication: work directly with client to ensure campaign execution and performance meet their standards

 

 

Entercom Norfolk is an Equal Opportunity Employer

 





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