Director of Data Management - Portland

Location: Portland, OR
Department: Digital/Marketing

Description

Radio is America’s # 1 reach medium and growing, with 93% of Americans tuning in weekly. Only radio is live, local and personal with massive scale, offering today’s advertisers daily audience engagement, unparalleled ROI, and powerful brand activation at a time when competitive media are becoming increasingly disrupted.

As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.

Description:

The Data Management Director will support both Entercom Sales and Programming to collect relevant data from our radio and digital audiences/consumers. This position will serve both the Seattle, Washington and Portland, Oregon teams. Part of the responsibility will include working with/on the Second Street platform for both audience engagement and lead generation contests/surveys/promotions.

 

Entercom is seeking candidates with the following background and skills.

Duties & Responsibilities

  • Train both the sales and programming teams on how to collect relevant audience data on an ongoing basis, primarily via Second Street.
  • Develop and promote an annual Second Street promotional calendar for all Entercom Portland and Seattle radio stations.
  • Work with the sales teams to target relevant customers and maximize revenue for the aforementioned lead gen campaigns.
  • Work with the programming department to organize/utilize collected audience data.
  • Develop and produce original podcast content in conjunction with existing on air station talent.
  • Act as a liaison between programming/sales and the promotional team when it comes to lead gen/Second Street promotions.
  • Achieve a thorough understanding of all internal systems to respond to client requests.
  • Other responsibilities as needed

Qualifications:

  • BS/BA degree
  • 1-2 years of Digital Media experience required.
  • Strong communication, relationship management, customer service skills, attention to detail, organizational and analytical skills
  • Proficient in Microsoft office suite with Excel and PowerPoint 
  • Experience with Second Street Platform a plus
  • Ability to thrive in a fast paced, dynamic environment with revolving deadlines

Entercom Portland is an Equal Opportunity Employer





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