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General Manager, Australian Baseball League Franchise

Company: Australian Baseball League
Department: ABL - International


The Australian Baseball League (ABL), a joint venture between Major League Baseball and Baseball Australia, the governing body of the sport in the country, is the national league of Australia with franchises in the major cities..  The league utilizes a Minor League business model of providing fun, affordable, family entertainment. 

Reporting to the ABL’s Chief Executive Officer, working with the Team Advisory Board, and cooperating closely with the State Baseball Association, the governing body for the sport in the club’s state, the GM will run the ABL franchise, managing all facets of the business.  A primary focus is on driving attendance and generating gate revenue through membership (season), group, as well as box and suite sales, including through outbound ticket sales efforts.  The GM’s role is to build, train, motivate, and manage an effective ticket sales team.  In addition the GM is also responsible for attracting sponsors, marketing, brand building, community outreach, and managing operations (e.g. event management including game day promotions) to deliver an attractive entertainment product.  The successful candidate will oversee the efforts of paid staff and volunteers and will be responsible for developing and maintaining additional revenue streams that support the franchise.  The GM will serve as the public liaison of the club and will be in charge of attracting media coverage.  The GM will work with the league on identifying necessary facility upgrades, as well as developing a long-term venue strategy. 

The GM role is commercially focused and will have limited to no involvement with on-field personnel decisions. 


  • Run the day-to-day operations of the ABL franchise with paid employees and volunteers
  • Manage all franchise revenue and expenses, in particular tickets sales, as well as sponsorships, food/beverage, merchandising, stadium and other events
  • Establish an annual business plan and develop additional revenue streams to support the franchise
  • Develop and implement a rolling three-year sponsorship and marketing strategy
  • Build the organization by recruiting, training and motivating volunteers, part-time, seasonal and other staff and by integrating operations closely with the State Baseball Association
  • Manage the ABL franchise’s relationship with the business community, the residential community, the baseball fraternity, the State Baseball Association and government officials
  • Assist the National Facilities Development Manager in creating a Venue Development Strategy, including facility upgrades, as well as a long-term venue plan
  • Contribute to the overall success of the ABL through involvement and contribution of best practices, leads, etc. to the ABL General Manager Network
  • Performs related duties as required


  • Bachelor’s Degree and 3 to 5 years relevant general management experience or an equivalent combination of education and experience
  • Prior experience in developing and managing operating budgets
  • Strong sales instincts and skills and demonstrated success in the areas of driving ticket sales (membership/season, suites, groups), in particular building and optimizing an outbound ticket sales effort.
  • Experience gaining and servicing sponsorships
  • Entertainment game day / event operations
  • Marketing and Public Relations experience
  • Excellent leadership and motivational skills
  • Superior communication skills and exceptional customer service skills
  • Proven organizational management and time management skills
  • Demonstrated proficiency with information technology
  • Start-up experience a plus

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