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Career Openings


Marketing Analytics, Leader

Location: HQ: Cambridge
Job Code: 553
# of Openings: 1

Description

Functional area: Commercial                                                                                                                                  

 

Position Description:

The Marketing Analytics, Leader leads the function that provides marketing research, CI, forecasting, and business analytic services, brand insights, as well as broader strategic views on the market and the business.  The purpose of this role is to serve as the expert on brand performance, market dynamics and future opportunities.  They will accomplish this through their skills for transforming data into clear and actionable insight.

This position works closely with the Ironwood Brand Teams and Alliance Partners, New Product Commercialization, Business Development, and other stakeholders to support strategic and tactical decision-making through the delivery of market research and analytics data that informs key issues and customer needs.
As a member of the Commercial Leadership Team, The VP of Marketing Research and Business Analytics will participate in the ongoing development of Ironwood’s Commercial Capabilities.

                                                                                                                                   

Responsibilities:

  • Uses comprehensive understanding of the competition at the corporate, franchise, and brand level to inform the development of long-term strategies and company-wide insight-based decisions

  • Utilizing insights derived from Market Research, Business Analytics and Competitive Intelligence, the successful candidate will work to increase shareholder value by providing counsel and consulting to C level executives on current business and future opportunities.

  • Leads, challenges and champions forecasts and CI recommendations

  • Champions the use of advanced analytics in evidence based decision making to influence the business

  • Challenges Status Quo with the mindset of disrupting business as usual

  • Leverages an in-depth understanding of managed care as a customer to inform data based decisions for managed care strategy

  • Leads and enables a high performance team to:

    • Uncover insights and opportunities from market research, CI, and business analytics.

    • Incorporate those insights into the strategic planning and decision making processes carried out by Ironwood Brand Teams and Alliance Partners, New Product Commercialization, Business Development, and other stakeholders.

    • Creates a culture that prioritizes talent management as a key driver of the business.

    • Manage action plans and service level agreements with internal customers and outside vendors, mobilize resources in order to meet business needs and balance workload.

  • Accountable for development and execution of annual marketing research and business analytic plans and associated annual budget, and for managing expenses within those approved budgets.

  • Architects close collaboration with Ironwood and alliance partners, promoting and facilitating the exchange of business and marketing intelligence.

  • Collaborates closely with the Commercial Leadership Team to create a culture that represents a competitive advantage in the marketplace.

 

Requirements:

  • Bachelor's degree required, Master's degree preferred

  • 10+ years of management experience with a proven track record of leading cross functional teams.

  • 20+ years Market Research and Business Analytics experience with a broad range of market research primary and secondary research methods (qualitative, quantitative, primary and secondary, health care professional and consumer, etc.) as well as forecasting, CI and advanced business analytics is required

  • Excellent qualitative and quantitative analytical skills

  • Strong collaboration and influencing skills

  • Excellent written, communication, and presentation skills

  • Serve as strategic partner to the commercial leadership team

  • Manage multiple projects simultaneously

  • MS Office - Advanced Excel, Access and PowerPoint skills.  

  • Knowledge of key pharmaceutical industry data sources (e.g. IMS)

Ironwood Pharmaceuticals is an equal opportunity employer welcoming diversity in our workforce.





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