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Career Openings

Senior HCP Brand Manager, Gout Franchise

Location: HQ: Cambridge
Job Code: 607
# of Openings: 1


Position description:

The Senior HCP Brand Manager role requires the skills, experience, and passion to support the continued growth of the Gout Franchise through the effective execution of Healthcare Professional promotion.  The candidate must be a proven strategic and analytic thinker who can effectively develop, manage, and implement impactful sales and marketing programs and tactics. Under the direction of the Associate Director HCP, this individual will be responsible for development and management of the tactical elements of the brand plan, specifically focused the execution of sales rep delivered materials, field communications, promotional education programs, sales training, and tradeshows.  This position will report to the Associate Director HCP, Gout Franchise.

The role requires proven HCP pharmaceutical marketing experience, the ability to internalize and pull through the brand strategy in programs and materials, a thorough understanding of the sales force support needs and requirements, and strong ability to operate effectively in a cross-functional team environment, to efficiently prioritize and advance key brand initiatives.

Additional responsibilities include sample management, speaker programs, lunch and learns, national and local convention materials, and sales force training in partnership with Sales Training. This individual will also support the Associate Director HCP in establishing and maintaining strong communication and integration with the field via ongoing field force communication, engagement with the Sales Advisory Team to identify optimizations, as well as ensuring strong communication and integration with sales excellence, commercial IT and sales management.



  • Under the direction of the Associate Director HCP, develop, gain approval, and launch sales rep delivered promotional tactics in support of the Brand Plan;
  • Under the direction of the Associate Director HCP, develop, gain approval for, and deploy field-force-facing communications regarding promotional material, sample allocations, POA information and workshop material, and Sales Force Advisory agendas, material and follow up;
  • Execute the development of sales training materials, communications and strategically guide the development of new hire and POA meeting content in alignment with sales training;
  • Manage external vendor(s) to support the successful execution of promotional speaker programs and ensure seamless integration with the field sales force;
  • Manage external vendors in the production, distribution, and reporting of promotional materials and product samples;
  • Execute the tradeshow plan, including development of materials and programs to support national and local tradeshows;
  • Manage and maintain agency relationships to ensure high engagement and quality deliverables that deliver measurable results which are aligned with core strategy.


Basic Qualifications:

  • 3 to 5 years of pharmaceutical HCP brand promotion and management experience, with competency and proven experience in multi-channel marketing, both online and offline.
  • A strong customer-oriented mindset, with the ability to identify and understand external and internal customer needs to inform the design and development of customer-facing messaging, programs, and services;
  • Independent self-starter with strong interpersonal skills including the ability to communicate effectively and influence at all levels without authority;
  • Proven ability to work well in cross-functional teams, with strong collaborative skills;
  • Highly developed project management, planning, problem solving and prioritization skills;
  • Excellent written and verbal communication skills, in addition to excellent presentation skills;
  • A passion for creating and building brands;
  • Interest in working in an entrepreneurial culture.

Preferred Qualifications:

  • Field sales, sales training or advertising agency experience a plus.

Ironwood Pharmaceuticals is an equal opportunity employer welcoming diversity in our workforce.

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