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Position Description

Senior Director, Membership & Marketing
Location Chicago, Navy Pier
Job Code 314
# of Openings 1
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About Chicago Public Media

Chicago Public Media (www.chicagopublicmedia.org) is one of the largest and most respected public media organizations in the country.  With an unparalleled reputation for creativity and innovation across all platforms, Chicago Public Media provides substantive news and insights, thoughtful conversation and meaningful connections to its diverse audiences throughout the Chicago area, as well as nationally and globally.

 

Chicago Public Media engages with its listeners and users across multiple platforms, including broadcast radio, digital streaming, and mobile apps.  Its flagship station, WBEZ-Chicago (91.5 FM), delivers a weekly listening audience of over 550,000, and broadcasts throughout Chicago and the surrounding region.  WBEZ’s website, wbez.org, is a top-performing website, serving 1.2 million monthly audio streams.  WBEZ’s sister service, called Vocalo (91.1 FM, vocalo.org), targets a Millennial, multicultural audience through an urban alternative format that public radio has not traditionally served.  

 

WBEZ, Chicago’s NPR news station, serves the community with fact-based, objective news and information. WBEZ’s award-winning journalists ask tough questions, dig deep for answers and expose truths that spark change and foster understanding. WBEZ Chicago is home to two daily local programs, The Morning Shift and Worldview, and a growing portfolio of popular podcasts, including the “Making” series of Making Obama and Making Oprah; Nerdette; and Sound Opinions. WBEZ Chicago has a legacy of innovation as the birthplace of nationally acclaimed programs such as This American Life, and Wait Wait...Don’t Tell Me! And the ground-breaking podcast, Serial.

With a strong membership base and consistent funding from a diverse group of corporate, philanthropic, individual and institutional sources, Chicago Public Media has a solid financial base from which to grow. Today, Chicago Public Media attracts nearly 88,000 members who support the organization. Membership represents approximately half of CPM’s total revenues and is the single largest source of funding. 

 

 

Job Description

Reporting to the Chief Marketing Officer, the Senior Director of Membership and Marketing is responsible for the organization’s largest source of revenue, membership, which generates approximately 50% of WBEZ’s annual revenues. Chicago Public Media is seeking a results-driven, analytical and creative leader to transform the way the organization acquires and retains members.  Public media institutions represent the original “freemium” model businesses.  The core product is provided at no cost to the consumer, but revenues are generated from building strong relationships with the audience that are then monetized by turning listeners into members.  As a result, Membership is at the strategic core of the business both in terms of building loyalty with our audience and generating the primary source of revenue that supports the institution.

 

RESPONSIBILITIES

  • Meet or exceed annual goals for Membership;
  • Lead all member acquisition and retention direct marketing initiatives for CPM, with a focus on data-driven strategies; 
  • End-to-end ownership of the strategy, budget, execution and measurement of all marketing channels including on-air, on-demand audio, podcasts, email, direct mail, display and social media;
  • Lead our highly-regarded membership team during on-air membership drives that occur multiple times per year;
  • Test and evaluate best acquisition channels for both new and existing members;
  • Collaborate with the  digital product team to generate ideas and represent marketing’s needs in the development of acquisition and retention features and drive conversion optimization;
  • Develop analytics strategy for all activities and review, analyze and recommend new approaches based on findings;
  • Effectively communicate performance of membership activity to VP, CEO and Board of Directors;
  • Motivate direct reports to deliver results and work collaboratively together and across the organization;
  • Lead digital marketing function not only for membership activities but for other marketing initiatives at CPM requiring digital marketing expertise/execution. 

QUALIFICATIONS

  • 10+ years of experience in marketing with focus on customer acquisition and retention digital marketing practices;
  • Stong management experience.  Experience building, managing and motivating a team of engaged direct reports (currently 5 people on team);
  • Ability to understand the big picture and vision and then build a strategy to attain annual membership goals;
  • Experience building strong marketing campaigns from the ground up.  Core expertise digital marketing experience;
  • Has demonstrated excellence in driving conversion online;
  • Passion for the “big idea,” but is also data-driven and able to measure the impact of campaigns through analytics;
  • A keen point of view and experience providing creative direction for asset development and production;
  • Strong hands-on experience with a leading marketing platform like SalesForce Marketing Cloud or Eloqua
  • Has deep experience with analytics and using data and metrics to inform strategies;
  • Google Analytics or Adobe Analytics experience a plus
  • Ideally experience in a consumer internet company.  Also, experience working in a startup or more “lean” environment where people need to be willing to be hands on and roll-up their sleeves as needed ideal.

 

 

 

The essential functions described below are not all-inclusive and may change periodically to meet the needs of Chicago Public Media (CPM).  The information contained in this job description is not intended to create any contractual or other legal commitment.  Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice.

 

At Chicago Public Media, we are looking for people who are curious about the world and have an excitement for the mission of independent, nonprofit journalism. If it sounds like you would be a good fit for our team, apply today.   Chicago Public Media is an Equal Opportunity Employer, an Affirmative Action Employer and actively seeks talented people from all backgrounds, orientations and walks of life.

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