Ultimate Destination Jaguar Land Rover
Jaguar LandRover

Jaguar Land Rover - Our Heritage

Ever since Jaguar was born in 1922 and Land Rover in 1948, our two brands have defined and redefined what is possible. From the fade-free brakes that enabled the Jaguar C-Type and D-Type models to triumph five times at Le Mans in the 1950s, to the radical combination of strength and comfort in the form of the first Range Rover in 1970, to the daring Range Rover Evoque or the race-inspired Jaguar XKR, we've made our name building vehicles others could only dream of. And ensuring they're a dream to drive.

In fact, the Range Rover Evoque is a perfect example of our continuing desire to push boundaries. First unveiled at the 40th anniversary celebrations for Range Rover in 2010, it is now in regular production. It will be the smallest, lightest and most fuel efficient Range Rover ever, while maintaining this iconic brand's reputation for luxury and premium quality. Its sporting looks and unique qualities will attract new customers worldwide - increasing market share, and taking the growing Land Rover business into previously untapped segments.

Jaguar is pushing boundaries of its own, from creating the XKR-S Coupe and Convertible - the fastest and most powerful cars Jaguar has ever produced - to the C-X75 and C-X16 hybrid concepts. From the legendary XK120 and E-Type to the current XF, XJ and XK range, Jaguar has a long history of setting the benchmarks for luxury, design and performance.